GUINNESS MORE Music: Liu Dong Ming

Guinness is promising to uphold its tradition of joining with the music industry to support rising artists and celebrate popular musicians. The company has partnered with independent Chinese music promoters, Split Works, to offer something different to local music fans in an industry heavily influenced by Korean and Japanese mainstream pop. The MORE Music series aims to create music collaborations in a ‘non-stream’ way and showcase that contemporary music can include a variety of styles. As we know, contemporary folk music is not limited to a particular sound, and therefore Guinness is featuring many unique and experimental sounds with deeper lyrical content and advanced musicianship.

This is the first time that Guinness will introduce its MORE Music program to China and the series will run through until February with a range of gigs featuring independent musicians. More Music will kick off in Shanghai on 6 September at Yuyintang with folk singer Liu Dongming. 

Liu, originally from Tengzhou in Shanxi province, started his musical career singing outside subway stations for passers-by before moving onto Beijing’s small bars and livehouses. His natural talent and heartfelt lyrics soon led him to release two demos which eventually resulted in him winning Best New Male Artist in 2010 at the China Music Media Awards. Liu will start the series with his unique, poetic and empathetic style.

Keep your eyes peeled for more information about Guinness MORE Music’s weekend music festival from 1 to 3 November 2013.