Style Talk: Site of the Month: Shopbop

Where Amazon.com goes, its group of companies shall follow. Shopbop.com, the online boutique of designer apparel and accessories, has officially launched its Chinese version at cn.shopbop.com. Building on the original concept of editorialised lookbooks, the Chinese version looks to harness the power of interactive media as well. Having already established a fan base on Weibo, customers are encouraged to participate and converse about street trends, individual style, global fashion happenings and local online events. The company also has plans to launch a local fashion blog featuring designer interviews, styling tips and more.

Unlike taobao.com, cn.shopbop.com's uncluttered presentation is easy to navigate. Customers can peruse collections of 400 US and international designers, classify their favourite pieces, share and compare purchases and create a wish list of must-have clothes for the upcoming season. Acclaimed for its assortment of ready to wear apparel from emerging talent and its dedication to providing unparalleled customer service, Shopbop is as savvy as it is fashion forward.

Web: cn.shopbop.com