Sustainable Lifestyle

Finch Designs

Established in February 2009, Finch Designs uses organically grown and sustainable fabrics, and collaborates with local and international artisans, to create beautiful and unique designs for women. “We wanted to create a brand that was as efficient and respectful of our natural resources as possible,” says company co-founder Heather Kaye. “It's rewarding to be a part of a more virtuous cycle of producer performance and consumer discretion.”

Finch will showcase its fall collection – featuring designs by New Delhi artist Anant Dayal – which Kaye says is loosely inspired by 1950s New York and exudes optimism. Although not usually synonymous with high fashion, Kaye believes eco-friendly clothing can be stylish. “A woman has to connect with the garment,” she explains. “It has to catch her eye, feel good to the touch and somehow resonate with her.”

In another earth-friendly gesture, the company uses low-impact reactive dyes to ensure their garments will stand the test of time. “Low-impact dyes don’t fade over time, so you’re more likely to wear the garment season after season,” says Kaye.

So how can consumers make more environmentally-friendly fashion choices? “Invest in good quality clothing and determine your own style,” advises Kaye. “If you jump off the trendy, disposable clothing treadmill, you will immediately reduce your carbon footprint!”

All of these companies will be exhibiting at Shanghai's next Eco Design Fair. 6 November. 10am – 5pm. Jiashan Market. No 37, Lane 550 Shaanxi Nan Lu. Web: www.ecodesignfair.cn