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Restaurant Rebranding: Alfie’s by KEE

The stylish lounge, Alfie’s by KEE unveiled itself this week. Part of the flagship Dunhill store, the restaurant lounge, which was once called The Aquarium, is stylishly decorated with tan colored chairs and soft black leather couches. Located in Plaza 66, Dunhill is not a place you would expect to find a restaurant lounge, but Alfie’s by KEE combines the brand with the luxury lifestyle that it promotes.

The restaurant plays homage to a gentleman’s smoking room but its dishes and cocktails are appealing to taste buds of any gender. By day, the lounge is a sophisticated restaurant with an impressive menu and many dishes of different flavours to choose from. The restaurant then turns into an after-work sanctuary for business people to lounge, have a cocktail and share news of their latest ventures and adventures. Alfie’s boasts a great ambiance that makes it an ideal place to relax after work with a high-quality cocktail.

Originating in Britain, the brand has had great success in Asian cities like Hong Kong, Shanghai and Beijing. The restaurant, opened by KEE has made appearances in other major Dunhill flagship stores around the world. Founded by Christian Rhomberg, the classy interior, tasty menu and fresh cocktails make it a first-rate choice for an after-work drink.

Alfie's by Kee, Unit 111A, Alfred Dunhill, Plaza 66, 1266 Nanjing Xi Lu, near Xikang Lu. Tel: 6288 3822

 

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