The H&M store on Huaihai Lu was a scene of mayhem Saturday morning. And it was all for the launch of the much- talked-about Jimmy Choo for H&M collaboration line. 

We've heard that bargain-hunters were lining up as early as 4am, and at 9am (one hour before H&M opened for business) the line stretched down the street like this:

When the doors finally opened, frenzied hordes ran to the clothing racks, snatching up as many Jimmy Choo items as humanly possible. One customer I spoke to lost her scarf and even had a cut on her hand from the chaos. At 10:05am, pretty much all of dear Jimmy's clothes were gone.

But then there were still the shoes... visions of shiny high heels and sleek stilettos. Those were on H&M's third floor,  and thank goodness some crowd control was being imposed at the escalators. 

While this blogger considers shopping to be a favourite pastime, but not an aggressive sport, leaving the store empty-handed and in defeat seemed like the sensible thing to do. For now, I'll just have to check out Jimmy's new digs here.